How to Win Friends and Really Influence People

Influence investigates the causes of human change - whether that change is a behavior, an attitude, or a belief. Inducing a change in behavior is called compliance.Inducing a change in attitude is called persuasion.Inducing a change in belief is called either…

How did you get on with using Rule #1 Reciprocity? What did you give? You are already beginning to find the power of "givers gain". Remember, the more you give now, the greater your 'bank balance' of un-reciprocated need. And people do feel a 'need' to reciprocate.…

How did you get on with using Rule #2 Commitment and Consistency? What did you commit yourself to? You are already beginning to find the power of gaining others commitment. Remember, the more public the commitment, the greater desire to fulfill it. Did you…

How did you get on with using Rule #3 Social Proof? Who did you ask to speak for you yesterday? You did? Then you now know the power of advocacy. Did you notice that when they say it, it is much nicer than you say about yourself? You see, basically, you are…

How did you get on with using Rule #4 Liking? What personal interests did you share? What additional commonalities did you discover with team members? Have you realised just how much your team (and your family) is like you? And that those you find it easiest…

How did you get on with using Rule #5 Authority? If you have real authority, you just thought this was common sense right? What about people over whom you have no authority? Have you noticed that some people simply don't respond to authority? Yeah I've heard…

How did you get on with using Rule #6 Scarcity? Were you persuaded by my use of it and sign up for the great deal for GAPPS3? Oh well. You missed out there. Not sure I'll ever repeat that. My family has to eat you know. What did you make scarce yesterday?…